So many business coaches out there are encouraging you to “charge your worth.”

That kind of advice might work for white men, but for women who have been conditioned to measure their worth based on external factors, it’s anathema.

For centuries, women have been taught to measure their worth based on how they look, how they keep their house, how well-behaved their children are…

And now, with more than 51% of businesses being owned by women, we’re now measuring our worth based on the income we bring in or how many clients we enroll.

This needs to stop.

It’s time for women to stop taking advice from the very people who make us question our worth in the first place.

Because you are worthy. Period.

International Women’s Day is celebrated annually on March 8th, and it marks a day to celebrate the social, economic, cultural and political achievements of women around the world.

The 2021 theme is #ChooseToChallenge, and as the official IWD website declares:

“A challenged world is an alert world. And from challenge comes change.”

I couldn’t agree more with that statement!

I’ve been challenging workplace norms my entire career. It hasn’t always been easy, and it’s never been comfortable. But change doesn’t happen inside our comfort zones.

And that’s not just change on a global scale or in your workplace or business.

I’m talking about deep internal change.