Have you ever dreamed of starting your own business?

Women make up about 36% of business owners around the world, and the number of women-owned businesses have increased by 114% over the last 20 years.

With so many small businesses out there, especially in the coaching, health and wellness, and consulting industries, it’s important to set yourself apart.

Starting a business that’s aligned with your strengths and passions is one way to stand out from the crowd and attract your dream clients.

Using your unique blueprint, you can start a business that works for you, instead of trying to fit yourself into someone else’s mold.

You have big dreams.

You want to help people and change the world, but you’re not sure where to start.

One of the best ways to contribute to serving the world is to find your life purpose.

Your purpose is who you are at your core. It’s your reason for getting out of bed in the morning and the reason you feel a sense of satisfaction when you go to sleep at night.

Living your purpose brings meaning to your life. It helps guide your decisions, influence your life goals, and create a sense of fulfillment.

Showing up as the fullest, boldest, most authentic you is what will change the world. Shrinking does nothing to improve the lives of others, and it will keep you stuck playing small.

And you can show up as the most authentic version of you when you find and live your purpose.

Have you ever been called, “too much?”

How about, “too quiet,” or “too sensitive?”

Those judgements from others about how we should be can erode our confidence.

Especially when they come from people we love and admire.

In Luvvie Ajayi Jones’ new book, Professional Troublemaker: The Fear-Fighter Manual, she says that when someone calls you “too” something, it’s more of a statement on them than it is on you.

Still, it can be hard to remember that in the moment, or when those words begin to fill you with self-doubt.

By knowing and owning who you are, you can begin to build confidence in yourself that withstands hurtful criticism from others.

Because when you stand strong in who you are, no one can take that away from you.

International Women’s Day is celebrated annually on March 8th, and it marks a day to celebrate the social, economic, cultural and political achievements of women around the world.

The 2021 theme is #ChooseToChallenge, and as the official IWD website declares:

“A challenged world is an alert world. And from challenge comes change.”

I couldn’t agree more with that statement!

I’ve been challenging workplace norms my entire career. It hasn’t always been easy, and it’s never been comfortable. But change doesn’t happen inside our comfort zones.

And that’s not just change on a global scale or in your workplace or business.

I’m talking about deep internal change.

The value that drives much of my mission and purpose is Justice.

I started my company, Bright Space Coaching, in 2016 because I was frustrated with the lack of women leaders in my workplaces. I was enraged that men consistently make more money than women, even with comparable education and experience. And I was determined to make a difference. I wanted justice for women everywhere.

Only back then, I didn’t include Black women. Sure, Black women attended my small group workshops and were part of my Lean In Circle, and Black women were represented in the photos on my website.

But if I’m honest with myself, I didn’t always think about how Black women’s experience of leadership in the workplace differed from mine.

Your values guide your decisions and set the tone for how you live your life.

But how do you know if you’re really living your values?

If you’ve done the work of identifying your core values, you may be wondering how to bring your values to life. Or how to bring more of them into your life.

Living your values means to be the most authentic version of yourself in all aspects of your life. Not just at work, or with your family, but in all areas that matter to you.

Just as your purpose is a compass leading you back into alignment with who you’re meant to be, your values guide you back to who you truly are.

Core values are the fundamental beliefs you have about your life.

They guide your behaviors, decisions, and actions. They bring about a sense of purpose and self-worth. They remind you what’s important to you and what you want more of in your life.

When you know what’s important to you, you can live in alignment with those values. This leads to greater fulfillment, clarity and self-awareness.

This self-awareness allows you to discover your purpose.

Your life purpose is who you are at your core. Identifying your core values brings you back to your center.

Values remind you who you are and who you’re meant to be in the world. They’re gentle guide rails to keep us on our path and help us choose actions that are aligned with what we really want.

When we find what we really want, we can truly live our purpose. And if every woman lived her purpose, every need in the world would be met.