So many business coaches out there are encouraging you to “charge your worth.”

That kind of advice might work for white men, but for women who have been conditioned to measure their worth based on external factors, it’s anathema.

For centuries, women have been taught to measure their worth based on how they look, how they keep their house, how well-behaved their children are…

And now, with more than 51% of businesses being owned by women, we’re now measuring our worth based on the income we bring in or how many clients we enroll.

This needs to stop.

It’s time for women to stop taking advice from the very people who make us question our worth in the first place.

Because you are worthy. Period.

Have you ever dreamed of starting your own business?

Women make up about 36% of business owners around the world, and the number of women-owned businesses have increased by 114% over the last 20 years.

With so many small businesses out there, especially in the coaching, health and wellness, and consulting industries, it’s important to set yourself apart.

Starting a business that’s aligned with your strengths and passions is one way to stand out from the crowd and attract your dream clients.

Using your unique blueprint, you can start a business that works for you, instead of trying to fit yourself into someone else’s mold.

You have big dreams.

You want to help people and change the world, but you’re not sure where to start.

One of the best ways to contribute to serving the world is to find your life purpose.

Your purpose is who you are at your core. It’s your reason for getting out of bed in the morning and the reason you feel a sense of satisfaction when you go to sleep at night.

Living your purpose brings meaning to your life. It helps guide your decisions, influence your life goals, and create a sense of fulfillment.

Showing up as the fullest, boldest, most authentic you is what will change the world. Shrinking does nothing to improve the lives of others, and it will keep you stuck playing small.

And you can show up as the most authentic version of you when you find and live your purpose.

The Covid-19 crisis has wreaked havoc on the lives of working women.

Women, especially mothers and women of color, have been hit hardest by the crisis, and many women have lost jobs or left jobs because of the pandemic.

In fact, female workforce participation has already dropped to 57%—the lowest level since 1988, according to the National Women’s Law Center.

And, according to the 2020 Women in the Workforce Report by McKinsey and LeanIn.org, one in four women are considering downshifting their careers or leaving the workforce due to Covid-19.

The desire to leave the workforce can be especially sharp if you’re feeling undervalued at work.

It makes the decision to leave that much easier.

If 2020 taught us anything, it’s that life doesn’t always go as planned.

Many of us woke up to a new reality without a job or steady paycheck.

We were forced to change our social habits, workspaces, and holiday celebrations.

We suffered countless, unnecessary losses at the hands of our administration. Both from violence and the Coronavirus.

2020 was also a year of serendipity.

We learned to stay open to changing work habits, responsibilities, opportunities, and regulations.

We learned to pivot our businesses to adapt to virtual work or changing client needs.

We awakened to new opportunities to improve equity and justice in our work and personal lives.

We shifted our goals to accommodate new ways of being, new ways of working, and new ways of learning.

As much as we tried to hold on to our old ways of being and our old goals, the Universe had other plans for us.

For better or worse, we’re in a different place in 2021 than we were when we started 2020.

We can lean on the power of serendipity to help us stay open to new opportunities and chance encounters that can realign us to who we’re meant to be.

Your values guide your decisions and set the tone for how you live your life.

But how do you know if you’re really living your values?

If you’ve done the work of identifying your core values, you may be wondering how to bring your values to life. Or how to bring more of them into your life.

Living your values means to be the most authentic version of yourself in all aspects of your life. Not just at work, or with your family, but in all areas that matter to you.

Just as your purpose is a compass leading you back into alignment with who you’re meant to be, your values guide you back to who you truly are.

Core values are the fundamental beliefs you have about your life.

They guide your behaviors, decisions, and actions. They bring about a sense of purpose and self-worth. They remind you what’s important to you and what you want more of in your life.

When you know what’s important to you, you can live in alignment with those values. This leads to greater fulfillment, clarity and self-awareness.

This self-awareness allows you to discover your purpose.

Your life purpose is who you are at your core. Identifying your core values brings you back to your center.

Values remind you who you are and who you’re meant to be in the world. They’re gentle guide rails to keep us on our path and help us choose actions that are aligned with what we really want.

When we find what we really want, we can truly live our purpose. And if every woman lived her purpose, every need in the world would be met.