You know you have the talent and the skills to run a business based on your passions and expertise, and it’s been on your mind for years.

But... when it comes down to starting that business?

You’re stuck in analysis paralysis, wondering what you need to do first (or next) to get your business up and running.

You're procrastinating, waiting for the "right" time, or for the "right" offer to come to you.

You're wondering if you really have what it takes to be your own boss.

Thinking about all the things you need to do (and learn) to start your business? It just seems nearly impossible.

It is possible to turn your strengths and passions into a thriving business, and I’ll show you how in three simple steps.

“Who am I to start a business?”

“There are already thousands of coaches/consultants/business owners out there – what makes me so special?”

“Who would want to work with me?”

Do any of those questions seem familiar?

We often doubt our uniqueness, especially when we see so many people doing what we want to do.

You might also downplay your strengths, assuming everyone can do the same things you can do.

That couldn’t be farther from the truth!

Your strengths are part of your unique blueprint – they’re the skills, thoughts and behaviors that come most naturally to you.

And you can leverage this uniqueness to stand out in your business, attract your dream clients, and make the impact you long to make in the world.

Are you owning or renting your strengths?

That might seem like an odd question to ask, but many of us don’t realize our true potential because we have no idea what our strengths are.

And, even if you do know your strengths, you may not always own them.

You don’t want to sound braggy or arrogant when talking about yourself, so you downplay your strengths and diminish your accomplishments.

Instead of taking responsibility for their own insecurity, people may criticize or judge you for your strengths. If that happens, you might think your greatest strengths are actually a weakness or something you should hide.

It’s time to really own your strengths!

You have a unique blueprint of strengths that make you who you are. In fact, according to Gallup, the chances of someone else having the same strengths as you in the same order is 1 in 33 million.

So you are literally one in a million!

When you own your strengths and continue to build them, you can achieve your biggest goals and dreams.

Have you ever dreamed of starting your own business?

Women make up about 36% of business owners around the world, and the number of women-owned businesses have increased by 114% over the last 20 years.

With so many small businesses out there, especially in the coaching, health and wellness, and consulting industries, it’s important to set yourself apart.

Starting a business that’s aligned with your strengths and passions is one way to stand out from the crowd and attract your dream clients.

Using your unique blueprint, you can start a business that works for you, instead of trying to fit yourself into someone else’s mold.

The Covid-19 crisis has wreaked havoc on the lives of working women.

Women, especially mothers and women of color, have been hit hardest by the crisis, and many women have lost jobs or left jobs because of the pandemic.

In fact, female workforce participation has already dropped to 57%—the lowest level since 1988, according to the National Women’s Law Center.

And, according to the 2020 Women in the Workforce Report by McKinsey and LeanIn.org, one in four women are considering downshifting their careers or leaving the workforce due to Covid-19.

The desire to leave the workforce can be especially sharp if you’re feeling undervalued at work.

It makes the decision to leave that much easier.

Have you ever been called, “too much?”

How about, “too quiet,” or “too sensitive?”

Those judgements from others about how we should be can erode our confidence.

Especially when they come from people we love and admire.

In Luvvie Ajayi Jones’ new book, Professional Troublemaker: The Fear-Fighter Manual, she says that when someone calls you “too” something, it’s more of a statement on them than it is on you.

Still, it can be hard to remember that in the moment, or when those words begin to fill you with self-doubt.

By knowing and owning who you are, you can begin to build confidence in yourself that withstands hurtful criticism from others.

Because when you stand strong in who you are, no one can take that away from you.

At this point in your journey to finding and living your purpose, you may start to notice that some folks don't understand what you're doing.

It could be your family questioning your new path or your friends who haven't found their purpose criticizing your work.

Living your purpose is hard. It's uncomfortable.

Some people will love you. Some people will disagree with what you're doing. You're not for them, and that's okay. (Even if it is your family!)

The beautiful thing about the world is that we all have different beliefs and values that guide us.

We can be true and centered in who we are AND learn and grow and evolve.

In your career, you’ve probably encountered some great leaders.

Leaders who inspired you to bring your best to work every day, leaders who knew how to develop your strengths, and leaders who cared about you as an individual.

And I’m willing to bet you also had your fair share of not-so-great leaders.

It’s easy to think that certain leadership styles are better than others, especially when you’ve experienced how each one feels as an employee.

As a leader, you want to give your best for your team. You want to inspire them to grow, to do great work, and to find joy and meaning in their jobs.

And to do that, it’s important to take stock of your own leadership style; how you show up every day to lead the people on your team or in your organization.

There’s no “one size fits all” approach to leadership, and styles can be flexed depending on the situation, organization, or even the individual.

Have you ever been told you’re bossy? Aggressive? Too much? What about too emotional? You’re too nice?

Do you struggle to find the balance between being respected and liked at work? Do you struggle to find balance at all?

If you’re like most women, you likely said yes to any (or all) of the above questions. And let’s face it: this double-edged sword of trying to hide our feminine strengths to fit into a masculine work environment is holding women back.

Women are asking for raises and getting promotions at the same rate as men, yet we have a long way to go to close the gender gap. We need a new approach to leadership, one where traditional feminine strengths are recognized and rewarded. Playing by the old rules of leadership is over.

Yet, when we try to adopt a traditionally masculine approach to leadership (i.e. authoritative rather than participative), disconnect with our emotions, and focus on our weaknesses rather than our strengths, the gap in female leaders grows wider.

It’s time to own who you are and what you bring to the table.