You know the drill – as soon as you come up with an idea for a new program or offering, you have a million reasons why it won’t work or why you can’t do it.

You worry that no one will buy your new online course or enroll in your amazing group coaching program.

You spend hours tweaking your Instagram posts or emails, trying to get the perfect message across.

You lie awake at night wondering if you’re really cut out for this.

You fear you’ll never make enough money - or have enough courage to work your business full time, because deep down, you believe you’re not good enough.

You know what you need to do to grow your coaching business. You’ve learned the strategies and the how-tos, yet something is holding you back from really putting yourself out there.

“Who am I to start a business?”

“There are already thousands of coaches/consultants/business owners out there – what makes me so special?”

“Who would want to work with me?”

Do any of those questions seem familiar?

We often doubt our uniqueness, especially when we see so many people doing what we want to do.

You might also downplay your strengths, assuming everyone can do the same things you can do.

That couldn’t be farther from the truth!

Your strengths are part of your unique blueprint – they’re the skills, thoughts and behaviors that come most naturally to you.

And you can leverage this uniqueness to stand out in your business, attract your dream clients, and make the impact you long to make in the world.

You like your job, but it doesn’t excite you anymore. You’re entering the job market but aren’t sure what you really want to do. You feel like something is somehow missing from your life.

Sound familiar?

We’re all souls having a human experience, trying to figure out why we’re on this Earth.

I’ve been there.

And from my countless existential crises, audiobooks and cups of coffee, I’ve found my life purpose. Or at least, my purpose for now.

How did I do it?

In 2016, I started a new job, in a new town, with a new car, and I was on top of the world.

All my goals seemed to have fallen into place. I had the opportunity to build relationships with a new group of leaders, I had more autonomy over my work and full access to the senior leadership team. Not to mention a hefty bump in salary.

But about a year in to this position, I stopped feeling the high that brought me to that role in the first place. I enjoyed the work I was doing; it was challenging and rewarding. I liked many of the people I worked with (okay – some of the people). So what was missing?

Challenging work and a good team weren’t enough for me anymore. The missing piece was passion. I didn’t feel anything for the work the way I did in my previous position.

Then I remembered something my mentor told me, “things come into your life for a reason or a season.” Was my season up? Was I meant to do something more with my life? But what?

I started doing some research on purpose and passion. I listened to audiobooks on my commute and read articles on my lunch break. The resources all pointed to similar things: asking ourselves deep, thought-provoking questions.

These questions are designed to make us pause and think deeply about the answers. We don’t often give ourselves the luxury of time and solitude to figure things out. But when we do, we have the power to transform our lives.

Imagine a world where we wake up every morning and say, “Wow, I just can’t get enough of my life!”

Imagine being so in love with what we do and who we are that we feel genuinely happy every day and share our happiness with those around us.

Imagine always knowing the right decisions to make so that all of our dreams fall willingly into place.

On a recent trip to Miami, I sat at Oeno Wine Bar in the United Terminal of Newark Airport reflecting on the chain of events that led me to that very spot. I was traveling to Miami for the first in-person weekend of my professional coach training through University of Miami. I picked up a copy of The Other Wes Moore: One Name, Two Fates at Hudson News on the first leg of my flight, and as I sat reading and sipping my Chardonnay, I came across a passage that struck me: “The choices we make about the lives we live determine the kinds of legacies we leave.”