As a business owner, putting yourself out there is part of the territory.

And when you put yourself out there as a business owner, a lot of feelings can come up. You might not feel good enough, or you might think “who am I to do this?”

When you talk about your services, put out a new blog or social media post, or any kind of marketing in general, you’re putting yourself out there.

You’re putting that line in the sand and saying, “I’m out there now,” when you launch your website or Instagram account.

When you start posting about the topics you’re an expert in, or the topics you’re passionate about, now you’re really out there.

And this is where your confidence or lack thereof will enable you or hold you back. You either have the confidence to keep going and being consistent or, something happens and you’re ready to give up.

Maybe you’re afraid to put yourself out there in the first place, so you avoid writing a new blog post or social media post.

Or maybe you did put yourself out there and something happened – you got negative feedback or comments, or no reaction, so it makes you hesitant to keep going.

You might think, “is anyone even reading this? Does anyone even care? Why am I even doing this?”

Spoiler alert: it’s important to be consistent with putting yourself out there. And it all comes back to managing your emotions.

There’s one thing commonly at the core of our hesitations. It’s why we don’t take that step forward, try that new yoga class, launch a new product or service or look for a new job.

That one thing? Fear.

Fear is a natural response to the world around us. After all, our brains use fear to keep us safe. Think about it: when you’re about to get on a roller coaster or give a presentation to a new audience, you start to feel the physical symptoms of fear, like fast heartbeat, sweaty palms and butterflies in your stomach.

That’s normal. But, we run into trouble when we’re held back by our perceived fears. The fears that we worry about and agonize over that aren’t really things we need to be afraid of.

Things like public speaking, interviewing for a new job, asking someone on a date. Those are perceived fears. We fear the end result – something that hasn’t even happened!

The bad news is that those fears can cripple us, cause anxiety, depression and keep us in our comfort zones.

The good news: fear is only as powerful as we make it.